Date: March 2012
“I like to create a peaceful and happy still life in my photos, something that makes people feel good when they look at it…I strive to create something that allows people to form their own connection with the image”
- Ruth from PinkPepperTree
PinkPepperTree is my wife Ruth’s new creative entity…Fun, exciting, romantic, cute… Beautiful fine art prints were the first products to be launched on the Etsy Store, with other exciting ways to showcase her images to follow as they are developed.
The logotype and corporate pink paint treatment were designed to move away from the distinct ‘digital’ feel that a lot of websites have and introduce some organic elements to connect with the hand crafted nature of the business.
The identity was to be utilised across all platforms including print material, business cards, Etsy banner and avatar and he recently launched website and blog.
Powered by wordpress, I organised the hosting and customised pinkpeppertree.com for usability for the audience and to make the site as easy as possible to maintain while allowing maximum space for visual content. The blog is to feature alot of inspiration and ideas for interior spaces, so large images were very important to Ruth. An evolution of her previous Etsy brand TwilightSpells,that focussed on eco interior homewares, predominately tea-cup candles.
They were beautiful and received some great press, including a feature in Peppermint and Frankie magazines…but with a focus on photography, Twilightspells no longer seemed to reflect her style (not to mention having to sift through the pages of Twilight Saga google results to find the Etsy shop front). So i recreated the highly textured, painterly look she liked and combined it with some modern, yet playful and hand-crafted elements…and a new colour scheme. PinkPepperTree was born.